Our story started with two sisters who wrote a book about food freedom for women and called it Trim Healthy Mama.
It was a self-published book with no expectations, no advertising budget, and no celebrity endorsements. It became a movement as word caught on and friends shared their success “on plan” with others. Trim Healthy Mama became a best-seller, inspired a viral community, and developed a food line. Now, close to a million people have slimmed down and gained better health eating this way.